Quick notes from the first day of Gnomedex 2010 – very dry but with links.

    Friday, August 20

    8:00 AM Registration and continental breakfast

    8:30 AM Doors open

    9:00 AM Welcome to Gnomedex 10 by Chris Pirillo

    9:15 AM Brian Solis: Opening Keynote

    10:00 AM Trish Millines Dziko

    10:35 AM Break

    10:50 AM Charles Brennick

    11:30 AM Austin Heap

    12:15 PM Lunch in the Harbor Dining Room

    1:30 PM Announcements

    1:45 PM Tom Nugent

    2:15 PM Todd Welch

    2:45 PM Break

    3:00 PM Willow Brugh

    3:30 PM Johnny Diggz

    4:00 PM Rob Knop

    4:05 PM Audience-voted Presentations

    4:40 PM Surprise

    5:00 PM Announcements

    6:00-9:00 PM After Party sponsored by Banyan Branch, @ See Sound Lounge

    9:00 PM – ?? Tech Karaoke After-After Party @ Hula Hula

    Pasted from <http://www.gnomedex.com/schedule/>

    Day One of Gnomedex 10

    Just quick, light notes about what the presenters said that was interesting enough for me to write down.

    Chris Pirillo Opening Remarks

    Gnomedex Keywords: Influence, Ideation, Illumination, Inspiration, Interaction, Illustration – Human Circuitry

    On the Real Networks vuvuzelas distributed through the room – "Use those sparingly."

    Small idea: Star-tags: rating what you’re tweeting about: *0 (you hate it) to *9 (you love it)

    TypeWith.me for Collab.

    The end of Gnomedex: This is it for Gnomedex. This is the last Gnomedex, without a major sponsor it can’t go on. Look forward to future geek events (e.g., Geek Week, Wine Geek, etc).

    Brian Solis


    Brian Solis is globally recognized as one of most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

    He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.

    Keynote, looking at Gnomedex and considering this age of digital privacy and contextual personal networks.

    If the Elite have Ted, the geeks have Gnomedex. "This is about #you" Welcome to the EGOsystem…

    Movie: "We Live in Public" – http://www.weliveinpublicthemovie.com/ – hey, it’s on Netflix and available for Instant Queue: http://www.netflix.com/WiMovie/We_Live_in_Public/70112751 – added to my queue.

    Jeff Jarvis – privacy scare; writing a book.

    We cast a digital shadows with ever tweet, post, etc… Then we complain: how Facebook is invading our privacy. We are the last generation to know privacy as it was. Privacy is now something that will be taught. Private life, public life, secret life. Social "Me"dia

    Introverts as digital extraverts.

    Photo: hash tags as a gang sign.

    Social networks. Contextual networks. Niche networks. People are connecting around keywords / topics. Context becomes king.


    Dunbar’a number in anthropology. http://en.wikipedia.org/wiki/Dunbar’s_number Average person on Facebook #130 connections.

    Social graph theory: believes numbers will double. Social currency based on how we behave – "Like" – reputation, trust. I follow you for a reason.

    "Now there’s a credit score for the fucking web." Klout Score. http://klout.com/ – oy, mine sucks. Andy Warhol: 15 minutes: this saying is now dead. Influence is the new metric of social authority. Klout: influencers get free flights w/ Virgin & free coffee from Starbucks.

    Fast Company Influence Project: not influence, popularity. "Vote for me, vote for me!" That’s not influence. You are more influential than you know.

    http://danzarrella.com/: scientific analysis of how to get retweeted. http://danzarrella.com/the-science-of-retweets-report.html#

    "Anyone who says they are a social media expert is fucking lying to you."

    Keep Gnomedex alive in all you do.

    Trish Millines Dziko


    Trish Millines Dziko founded Technology Access Foundation in 1996 after spending 15 years as a developer, designer and manager in the high tech industry. Her successful career brought her to Microsoft in the mid-1980s, just as the pioneering software company was set to become a worldwide brand.

    In addition to her work at TAF, Trish remains a committed, proactive leader and serves on the boards of several organizations that focus on children and education. Trish has received dozens of local and national awards for her work improving the educational opportunities for children of color.

    How We’re Going to Reboot Public Education

    "Ah, this is a Mac… can you tell I’m not a Mac person?" www.techaccess.org @DegreesMatter #trishdex

    Public schools need some help. Want to know more & look at data? "A Right Denied" – presented by Whitney. Link below to PDF slide show.

    At Microsoft, moved into the Diversity Program, working with High Schoolers interning (e.g., Garfield High). Left Microsoft and started the Technology Access Foundation. Slide on data for US school achievement – our brightest students. U.S. ranks near the bottom in the world, particularly in Math & Science. However, students today "Seem to be very confident in their perception of how smart they are." but in college they have to take remedial classes, meaning they are paying for what they should have taken in High School.

    (@EricRi remark: GenY is full of overconfidence but typically mediocre skills / abilities.)

    Movie: "Waiting for Superman" – it’s an amazing movie.

    (Mac disruption moment: no graphs. "This is why you have a *PRINT-OUT*" – reviews graphs) Bellevue High is night & day compared to Cleveland High.

    What are the causes?

    "You can have a small class with a crappy teacher in front of them."

    Reviewing implications of being a high school drop-out: jail rate, mortality: their woe does affect society with a cost & impact (public assistance).

    Good slide: "We Know What Works" – raising expectations, Leadership, Measurement, Accountability

    (Switched to a PC: "Well I don’t have anymore graphs now…")

    TAF: social entrepreneurs.

    Goal: by 2020: on an annual basis, educating 20,000 kids to HG graduation, to college, & subsequent college graduation. Tiny org that can’t do on our own. Supporting elementary teachers, not replacing them. TAF Academy. Teach21: scaling up – located in White Center.

    Learn More: www.techaccess.org / subscribe to the TAF MediaLab newsletter / download "A Right Denied" and devour the data.

    "A Right Denied" PDF: http://www.techaccess.org/tafpdfs/medialab/achievementgapdata/TheCriticalNeedforGenuineSchoolReform.pdf

    Get Involved: volunteer, visit TAF academy, offer a high school internship, write legislators, talk to your network.

    Questions: roll of parents?

    "It is not an honor in the United States to be a teacher."

    Charles Brennick


    Charles Brennick is founder and director of InterConnection. Prior to founding InterConnection in 1999, Mr. Brennick worked as a park planner, an ecotourism planner in Costa Rica and as an environmental education teacher with the Peace Corps in Paraguay. Charles received a Masters degree in Community and Regional Planning from the University of Oregon.

    InterConnection.org – Creating opportunity through computer reuse. Computers: 8% in S. America, 1% in Africa.

    Refurbishing: wow, really thorough.

    If you donate a computer, they wipe the hard drive. Some large companies insist donated drives to be punctured / crushed. Certificate of data destruction. Doing smartphones now.

    Donate a PC & email xbox@interconnection.org – drop off biz card, too.

    Austin Heap


    Austin Heap is one of the founders of the CRC and the organization’s Executive Director, as well as an entrepreneur, technologist and activist whose work centers on developing Internet-based technologies to facilitate the rapid transfer of knowledge between people, groups, and organizations.

    He is the recipient of several honors, including the First Amendment Coalition Beacon award. Prior to establishing the CRC, Austin was a Chief Technology Officer at an Internet firm serving Fortune 50 companies where he developed technologies that simultaneously optimized users’ networking and personalization within and between online communities and organizations.

    On recent cover of Newsweek. http://www.newsweek.com/2010/08/06/needles-in-a-haystack.print.html

    Twitter revolution – lot of hype, overused term. Record on video cameras – takes a while to get out of country. Gets out, eventually gets back into country via pirate transmission. Twitter allowed faster sharing of information.

    Slaying Dragons: playing WoW & seeing Iranian trending topic. Post instructions to setup proxies.

    Leveraging twitter – put out tweets for information / help: e.g., needed a pro-bono lawyer – w/in a few days had an excellent lawyer.

    Got internal doc regarding Iranian network – created Haystack:

    • Encrypt out going data
    • Obfuscate to look innocuous to the region

    Sanctions brought Haystack to a halt – time to go to DC.

    Don’t be a touron in D.C.

    Brought whole team – had problems (e.g., being a tourist, handing out unsourced tweets); had to lock down the team. All but one are gone.

    Hillary: One corporation given permission to export anti-censorship software to Iran.

    Not trying to get elected, so I can show up and not be diplomatic.

    Other project: Neda’s assassination. Family not interviewing. Train someone to look like Persian tourist & film an interview & get out of Iran. Got interviewer & partner out & get asylum.

    Trailer: Every Monday. HBO films. For Neda.

    "I feel like people look at Iran as 70 million terrorists."

    How to make this go viral in Iran?

    After Torrents, got access to satellites to illegally broadcast "For Neda" into Iran. Started: got reports that electricity was going out in Iran. The government didn’t want the story going out.

    Neda’s family is untouchable.

    "Lot of people I talk to in Iran are just scared."

    How people can help: work w/ government to update how we regulate technology.

    Work outside of the US? Considered Panama since they don’t answer US subpoenas.

    Tom Nugent


    Tom Nugent is the Co-founder of LaserMotive, where he is working to develop ways of recharging unmanned aerial vehicles, such as the “drones” used by the military. Tom previously served as Research Director for LiftPort Inc. –- one of the pioneers in the development of the modern space elevator concept. While at LiftPort, Nugent led the research team that outlined a realistic path to space elevator development, as well as working on a variety of milestone tests of robotic lifters.

    Nugent’s other space development work includes liquid-fueled rocket engine development through the MIT Rocket Team, and advanced fusion propulsion research at the Jet Propulsion Laboratory.

    Invisible extension cord to spaaaaaaaace. Dreams of Space interrupted by Reality of Economics. Space elevator: conclusion: "Not on Earth, Not in my lifetime." Nasa looked at competitions like Xprize. Space Foundation partnered with Nasa.

    Power beaming: 60-70s: Microwave. 70-80s: Lasers. 90-00s: lasers more capable.

    Competition: you had to have a robot vehicle climb a wire powered by nothing more than the power source you designed.

    2007: everyone failed.

    2009: a small laser can put out 3hp of light (what does that mean?)

    Nick on the team manually tracked pointing the laser on Otis the climber.

    Testing: built a vertical treadmill for the climber to simulate 1k, 2k climbing. Hardware on the cheap: eBay, industrial auction sites.

    Video: climbing up – 8x speed, with elevator music. Trying to get to faster than 5m/s: forgot the "million dollar nut".


    Todd Welch


    Todd Welch is the author of the book Trust, How to put “it” back in business. Shortly after Gnomedex 9.0, he started a thousand-day journey studying trust and learning from his experiences to share with others.

    He co-founded Charter Partners, a company that uses Cooperative Entrepreneurship to organize hundreds of entrepreneurs into creative teams. He also founded the Charter Partners Institute and WINGS to provide hands-on learning experiences that have taught thousands of high school and college students the concept of Cooperative Entrepreneurship.

    "it" – Integrity & Trust. Subject of the heart. Trust ecosystem. The lack of trust is the #1 issue in the world at this time. 1,000 day journey.

    Slide: corruption perception index of the world. http://en.wikipedia.org/wiki/Corruption_Perceptions_Index

    Day 25: Seth Goldman Honest Tea: decided to create his own tea, brought to Whole Foods & got subsequent orders. Now #1 organic tea in US. What is the brand? Trust.

    Day 102: Joe McDonough. Started organization B Positive (son’s blood type was B+): bepositive.org.

    Day 104: Larry Holmes.

    Day 160 / 161: Prudence. Best documentary – former producer knocked winner off stage. Tell me about this disrespectful experience. The real story is Prudence.

    Day 249: Kenny Moore – was in monastery for 15 years.

    Day 266: Admiral Grossenbacher. Ran entire nuclear sub fleet.

    Q: Where’s the space for forgiveness?

    Trust Tour videos on vimeo: http://vimeo.com/user1442997

    Willow Brugh


    Willow Brugh is a transhumanist, a traceuse, and an organic chat client. She believes all systems are malleable, and should be acted upon. She also believes in dirty hands; community; and the inseparability of neurons, bits, and atoms.

    She has organized and moderated transhumanist discussion groups since 2006, is director of Jigsaw Renaissance (an emerging member-based maker space), and has just started a motorcycle courier service called Va-Va-Vroom.

    Prezi presentation. Free at www.prezi.com – @willbl00 – st.imul.us www.jigsawrenaissance.org – Russian Cosmism

    (Holy Frak, Prezi is really freaking different!) – http://prezi.com/x2hsiwmz8m2a/transhumanism-101/

    Integrated augments.

    (This is pretty information rich – there’s no way I could keep up typing – Prezi slate is the way to go.)

    Modafinil – keeps you awake – developed for narcolepsy.

    (Wow, this is a Mondo 2000 flashback)

    Nootropics – http://freakangels.com/whitechapel/comments.php?DiscussionID=1740&page=1#Item_0

    Embedded magnets: http://www.cyberpunkreview.com/cyberpunked-living/experiences-in-body-modification/

    See follow-up slide for various sites / topics.


    Johnny Diggz


    Johnny Diggz is a musician, filmmaker, entrepreneur and the Chief Evangelist at Tropo.com. In 1995, Diggz launched iPost Universal Messaging, the world’s first Internet-based unified messaging platform. In 2001, he co-founded Voxeo, the industry leader in unlocked communications.

    He produced the indie feature film, The Karaoke King, a musical comedy which premiered in 2007 at the Cinema City International Film Festival. Since 2008 he’s performed as dueling piano player at Howl at the Moon in Orlando and is the co-host of the award-winning Drew Show Podcast.

    In 2010, Diggz launched Geeks Without Borders, an international humanitarian organization of geeks working together to assist people whose survival is threatened by lack of access to technology or communications due to violence, neglect, or catastrophe.

    IRDG – made iPost – universal messaging system. Gobbled up. Started voxeo. Huge network of data centers around the world. Tweet3po – making twitter useful. E.g., taking police response XML feedback and mapping from district to neighborhood & tweeting it out.

    +) Geeks without Borders. http://gwob.org/

    Launch date: 10/10/10 @ 10:10 AM PST.

    (10-min Break)

    Open Presentations

    Darrin Barefoot: http://tcktcktck.org/

    Bringing the Open Source Philosophy to Activism.

    Approach revolutionized by www.350.org

    Kyle – how social media is affecting the volatility of decision making

    "The Challenger Accident" – the Wisdom of Crowds was able to quickly react. W/in 5-15min the trading of the companies started to shift. Thiokol Propulsion (manufacturer of the faulty o-ring) dropped much more.

    Frank – "Why is my digital privacy a marketable commodity?"

    No way to get free stuff w/out consequences. You can lie. You can hide. Your biggest enemy is cut-and-paste.

    Mr. John Donolly – What Can Non-Geeks Do to Have a Clue?

    Omni-Tech News young men – Why should we pay attention to kids in Social Media? http://www.omnitechnews.net/

    15% of twitter are teens.

    Social media makes lifelong friendships.

    Kids don’t obey the laws of logic as much as adults do.

    Rob Knop

    Seattle Rep. A play about Steve Jobs. "The Agony and the Ecstasy of Steve Jobs" – includes going into China and gaining access to FoxConn electronics & talks to the workers. April 22nd – May 22nd 2011.

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